As an insurance agent, your primary focus is on clients who are in need of an insurance policy right now.
However, you also need to focus on keeping in contact with clients during the months and years in between these transactions. For clients in that phase of life, seeing posts about needing insurance is not relevant.
Instead, share and send content that is full of valuable information applicable to clients no matter where they are in the insurance process.
This way you stay top of mind so they remember you when it counts.