VIDEO MARKETING | Levanda Catering

Video marketing tips for your restaurant.

Tell a story

People love stories, and if you want your video to be engaging you need to focus on telling a story with it. Something that is fun and emotional tends to have a bigger impact on viewers so try making your video either funny or emotional. Or both at the same time if you can. Maybe you can find a topic that your viewers can relate to and touch a little bit on that in your video.

Make it really catchy

People have a really low attention span when they are online browsing on YouTube, Facebook or Instagram. You probably know this for yourself. We keep scrolling and scrolling and we rarely stop to watch a video, right? It has to be super interesting and catchy right from the first second.

… So that’s what you got to do as well.

Skip the small talk or the into and get straight to the point. If people want to find out more about your restaurant such as your location, history and so on and so forth they will look for that information later. But for now, simply focus on grabbing their attention. If you have them hooked in the first 5-10 seconds you already won.

Keep it short 

Getting them hooked right from the start of the video is just a small part of the job though. Once you’ve done that, you want to keep your video short and to the point. The audience retention rates tend to drop as the video gets longer.

Just have a look at this video.

A TV ad spot of 30 secs for a catering company based in Limassol, Cyprus