Austrian company Red Bull does such a great job with global marketing that many Americans assume it’s a local brand.
How?
One of its most successful tactics is to host extreme sports events all over the world.
From the Red Bull Indianapolis Grand Prix to the Red Bull Air Race in the United Kingdom to the Red Bull Soapbox Race in Jordan, the brand’s powerful event marketing strategy takes them here, there, and everywhere.
It takes them also in Cyprus as one of the major sponsors of 3×3 OPAP basketball.
Source:
Text HUBSPOT Blog
Photos: UnitrustMedia