Powered by Global Standards, Inspired by Local Voices
At UnitrustMedia, we believe that public opinion is not noise—it’s data with meaning. As proud members of ESOMAR, the global voice of the data, research and insights community, we don’t just conduct surveys—we deliver scientifically grounded insights that help shape decisions in policy, business, and public life.
Why does that matter?
Because in a world awash with information, reliability and transparency are everything. ESOMAR’s strict code of conduct, quality standards, and global network ensure that our work is methodologically sound, ethically grounded, and globally informed.
How We Do It
Our surveys aren’t just a box-ticking exercise. Whether we’re researching voter behavior ahead of an election, testing public sentiment on policy reforms, or exploring consumer trends in a shifting market, our process includes:
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Meticulous sample design
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Clear, unbiased question frameworks
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Advanced digital data collection tools
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Real-time analytics and visualization
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Cultural and contextual sensitivity
We understand that what people think is inseparable from how they live—and that’s why we tailor our instruments and interpretation to the realities of the region and the diversity of opinion.
Polling Around the World: The Bigger Picture
Our commitment to excellence is echoed in global conversations like ESOMAR’s podcast series —a must-listen for anyone interested in the power of public opinion. The series, produced by Talking Insights, explores the history, challenges, and innovations in polling across different regions. From political landscapes to cultural shifts, it shows how polling isn’t just about numbers—it’s about narratives that shape our future.