Medical marketing differs from the other types of marketing activities because of the specific ethics it should follow. Some of them are not to reveal patient information, paid advertisement is strictly prohibited as well as the promotion of specific services or medication. All these requires the marketers to demonstrate creativity in the directions they take to help you gain more patients.
Follow the promotion of UnitrustMedia new customer – Dr Constantinos Antoniou as an example of how the rules can be bend in serving the goal.