A new report shows that adults are watching more videos online than ever before.
The study showed that in the US, the most popular types of video content are movies and full length TV shows, with 22% and 26% monthly visits.
In Europe on the other hand, the most popular form of videos are short clips, trailers and music videos. Videos posted on social platforms, especially on Facebook and YouTube, receive the largest amount of views with over 39% of all views.
An example of a viral video: