Successful destination videos don’t require a huge production value or the lux and vanity of a world-class destination. This summer we’ve created a series of three short and simple videos around Cyprus in order to showcase the power of destination marketing with video. It is a project from The Deputy Ministry of Tourism.
In addition, we would suggest focusing on hyper-local events to capture aspects of Cyprus’ spirit that had been overlooked as material for marketing.
We are already doing it at www.CityChannel.live by livestreaming a number of festivals and traditional events around the island.